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NEW: Challenge Based Learning Activity Bundle

​[[{“value”:” Looking for a new way to bring real-world problem solving into your afterschool program? The Challenge Based Learning Activity Bundle from STEM Next is designed to help afterschool and summer educators guide youth through hands-on challenges that connect learning to real community and global issues. This quick-start resource includes three ready-to-use lessons designed for grades 5-8. Explore the bundle…

Can eye-tracking uncover the secrets of social media advertising?

Can eye-tracking uncover the secrets of social media advertising?

​[[{“value”:” Can eye-tracking uncover the secrets of social media advertising? Published: The rise of social media has provided advertisers with new ways to connect with potential customers, by designing adverts that blend in with other social media content. At Hochschule Ruhr West University of Applied Sciences in Germany, behavioural scientists Dr Maike Hübner and Professor Julia Thalmann are using eye-tracking…